Want to Stand Out in 2025? You Need a Polished Website.
Time for a hard truth: in 2025, wedding photography is a saturated market.
Are you feeling it?
As a professional wedding photographer, it can be hard to find clients – let alone your dream clients – when you’re constantly battling other professionals in your area, hobbyists, and even “friends with a camera.”
Add to this trying to figure out (and outsmart) search engines, and finding consistent, enjoyable clients can feel like an impossible task.
Because let’s be honest - you may be booking clients, but are you truly enjoying working with them?
Tired of feeling lost in the fray and constantly fighting to find your dream clients?
Want to stand out in 2025?
You need a polished, professional website.
Why a Polished Website Sets You Apart
I think we can all agree that as a professional wedding photographer, you need a website in 2025. (And if you don’t have a website — let’s talk!)
But if you want to stand out from the crowd and attract your ideal clients, a polished, professional website is a necessity.
There are three primary reasons why a polished, professional website is a must:
Elevate your appearance
Establish your credibility
Present a professional portfolio
Elevates Your Appearance
A polished, professional website will have a very different feel than a “DIY” website, and a polished website instantly elevates your business and helps you stand out.
But there is a lot more to professional web design than just making web pages look pretty. Careful design takes into account:
Website layout
White space
Brand colors & psychology
Font selection
Headline and body text placement
Graphics orientation & placement
Usability
Accessibility
User experience
… and more.
Not only do the layout, visuals, and design matter, but a professional website also includes web strategy and client psychology. Psychology is powerful and can make or break a website’s marketing impact.
Psychology largely comes into play in the text on your website. This is where psychology can make the difference in your conversions. Your photographs will wow your website visitors, but your text will address their concerns, educate on your experience and offerings, and convince readers you’re the photographer for them.
And when you combine aesthetic design with psychology-based text you can develop powerful web strategies that ultimately turn website visitors into booked clients.
Keep reading … ⬇️
Establishes Your Credibility
As a professional wedding photographer and small business owner, credibility is one of the best ways to start standing out from your professional competitors and hobbyist photographers.
A professional website and your business credibility go hand-in-hand. When you have a professional website that is carefully designed, it naturally creates credibility, which leads to trust.
Presenting a professional website to potential couples looking to book your services instantly increases your credibility. This is especially important if you’re looking to increase your rates, charge premium pricing, and book high-end clients.
Credibility and professionalism matter.
In addition, professional websites that have client processes in place provide additional credibility. What are client processes? These are the funnels that help individuals contact you, join your following, and ultimately move them from “visitor” to “client.” These client processes reduce barriers. The easier it is for a website visitor to take the next step to work with you, the better.
Client processes can include:
Contact forms
Inquiry forms
Email or newsletter sign-up forms
Session scheduling platforms
Client portals
These processes can be set up internally through your website platform or through outside platforms such as:
Email service providers. I recommend Kit (that’s an affiliate link)
CRM (Customer Relationship Management) programs like Honeybook (that’s another affiliate link for 25% off your first year!).
These client processes present you as a professional. There’s a big difference between a “contact me here” email address listed on your website and clear, professional contact forms.
In addition, I also highly recommend you implement a blogging strategy on your website for additional credibility and marketing. You can learn more about why I recommend blogging, what to blog to attract your dream clients, and just how to blog consistently as a marketing strategy in my other blog posts! (Pssst -Those are links!)
Presents a Professional Portfolio
As service providers, we know just how important a portfolio is.
Individuals often turn to a portfolio to see examples of your best work.
A professionally-designed, polished portfolio showcases your talent and skill as a wedding photographer. This automatically provides additional credibility.
In addition, a portfolio that has been carefully curated establishes your unique style and vibe of photography. This is one of the best ways to stand out from your competition. When you become the “go-to” photographer for a specific style, vibe, technique, or venue, you have a guaranteed client pool.
I can’t overstate how important your professional portfolio is.
If you need help ensuring your portfolio is up to par and working hard to attract your dream clients, grab my free guide on curating your professional portfolio below!
Keep reading … ⬇️
I’ve covered why a polished, professional website sets you apart from your competition. Now let’s talk about how to have a polished, professional website!
How to Have a Polished, Professional Website
There are two primary ways to get a polished, professional website:
Hire a designer
Design your own website
Hire a designer
The absolute best (and easiest) way to ensure your website is polished, professional, and rooted in aesthetic design, client psychology, and web strategy is to hire a professional designer. And trust me — it is well worth the ROI.
I see you. Your life is busy. Managing your business as it evolves and grows takes a lot of energy and effort. You want to focus on your true passion - your photography– not the back-end managing and marketing of your business.
Maybe you’re trying to reduce the time you spend on work. You likely have other obligations. You may have a family that you want to spend more time with.
If you don’t want to spend time researching, DIYing, tweaking, and trialing parts of your website then let me handle it all for you.
Let me remove the stress and anxiety you have about your website and its effectiveness, appearance, and professionalism.
I partner with wedding photographers ready to take their business to the next level of success. I work one-on-one with each client to design a custom, high-converting wedding photography website that meets their goals and dreams.
My ultimate goal is to:
Help your business grow and succeed
Make your life easier
Reduce your business and marketing tasks
I accomplish this through my four-week, comprehensive website build process known as the Peach and Pine Experience.
My Peach and Pine Experience includes strategic copywriting grounded in client psychology, paired with aesthetic website design rooted in custom web strategy and SEO best practices.
My websites function as powerful business assets that market for your business 24/7/365 and attract your dream, ideal clients all year long while reducing your business tasks and barriers to client acquisition.
I accept one client at a time, and book a maximum of 10 clients each year. This allows me to get to know my clients and provide a high standard of work. I strive for excellence and settle for nothing less.
I would love to visit with you during a complimentary consultation to discuss your website goals and business dreams!
Not sure if you’re ready to work with a designer? That’s okay, I’d still love to visit with you and answer any questions you may have!
Design Your Own Website
If you’re not quite ready to work with a designer, you can implement certain design strategies on your website all by yourself!
These are the areas I recommend you start with:
White space, graphics design, and graphics placement
Color palette, color psychology, & accessibility
Font choice & text placement
Website navigation
CRM system implementation
Email marketing system implementation
I will be releasing new blog posts that cover these exact design strategies over the next few weeks — stay tuned!
I also encourage and invite you to regularly visit my blog, which is designed to support and help you on your business and website journey as a wedding photographer.
Don’t want to miss when a new blog post gets shelved?
Join my inbox community and receive the Peach and Pine Post, a twice-monthly newsletter with links to recently published blog posts plus tips, tricks, and insider info about marketing, SEO, web design & strategy, copywriting, managing a small business as a real human being, and so much more! See you there!
Thanks for reading!
If you have any questions or ideas for a blog post – send me a message!
As always, I’m cheering for you!
Kylee
